This is a very popular book on a widely used optimization technique in signal processing. Convex optimization tries to find the provably optimal solution to an optimization problem, as opposed to a nearby maximum or minimum. While this seems like a highly specialized niche area, it’s of importance to machine learning and AI researchers, so it was able to pull in a nice readership on Mendeley. Professor Boyd has a very popular set of video classes at Stanford on the subject, which probably gave this a little boost, as well. The point here is that print publications aren’t the only way of communicating your ideas. Videos of techniques at SciVee or JoVE or recorded lectures (previously) can really help spread awareness of your research
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