This guide is an introduction to the research process that, while not being an exhaustive list of information resources available, should be helpful in getting started in your research about sex in advertising. Below you will find pointers to suggested research terms about sex in advertising, materials in the library catalog about sex in advertising, websites relevant to sex in advertising, and links to library databases that contain information about sex in advertising. Please use our email reference service, contact us at (310) 434-4254, or visit us in the library at the reference desk if you need further assistance.
Suggested Research Terms
One of the really helpful things when searching for information about a topic is a short list of terms related to a topic. We think the following terms will help with your research about sex in advertising:
- Sex in advertising
- Mass media and women
- Subliminal suggestion
- Body image
- Female stereotypes
- Pornography
- Censorship
Materials in the library catalog related to sex in advertising
We have the following materials in the library catalog related to sex in advertising:
Websites on sex in advertising
The following websites will help you with your research on sex in advertising:
Ad*Access: Beauty and Hygiene
A project of Duke University, the "Ad*Access Project... presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955."
A project of Duke University, the "Ad*Access Project... presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955."
Of special interest to the topic is the "Beauty and Hygiene" subject area, offering fascinating pictorial commentary on how women viewed themselves, were viewed by the culture, and were both marketed and marketed to via advertising.
About-face
About-Face promotes positive self-esteem in girls and women of all ages, sizes, races and backgrounds through a spirited approach to media education, outreach and activism." Among their goals: "to encourage a healthy skepticism about media images and the messages of popular culture'; and "to empower young people to feel confident about their individuality, their abilities and their bodies". The site features a "Gallery of Offenders", with mostly-advertising images considered demeaning to women, and a "Gallery of Winners", advertisers that feature "positive images of women".
About-Face promotes positive self-esteem in girls and women of all ages, sizes, races and backgrounds through a spirited approach to media education, outreach and activism." Among their goals: "to encourage a healthy skepticism about media images and the messages of popular culture'; and "to empower young people to feel confident about their individuality, their abilities and their bodies". The site features a "Gallery of Offenders", with mostly-advertising images considered demeaning to women, and a "Gallery of Winners", advertisers that feature "positive images of women".
CDC: Women and Smoking; A Report of the Surgeon General 2001
This U. S. Centers for Disease Control (CDC) web page offers information on women and smoking, discussing from a health point of view the way tobacco-industry advertising targets women to promote sales of cigarettes. Topics discussed include: history of advertising strategies; current advertising strategies; sponsorship/promotions; global advertising strategies.
This U. S. Centers for Disease Control (CDC) web page offers information on women and smoking, discussing from a health point of view the way tobacco-industry advertising targets women to promote sales of cigarettes. Topics discussed include: history of advertising strategies; current advertising strategies; sponsorship/promotions; global advertising strategies.
Children, Adolescents, and Advertising
Policy statement of the American Academy of Pediatrics (AAP), detailing the effects of various types of advertising on children and adolescents. Includes responsible sexual behavior as well as cigarette, beer, and wine advertising.
Policy statement of the American Academy of Pediatrics (AAP), detailing the effects of various types of advertising on children and adolescents. Includes responsible sexual behavior as well as cigarette, beer, and wine advertising.
Library Databases relevant to sex in advertising
The following Santa Monica College Library online databases may contain material relevant to sex in advertising. Databases may include magazine, newspaper and journal articles. Please note: you must be a Santa Monica College student, faculty or staff member to use these services.
Academic Search Premier, MasterFile Premier
Academic Search Premier and MasterFile Premier provide full text for over 6200 periodicals including full text for more than 3,500 peer-reviewed journals. Coverage spans virtually every area of academic study and offers information dating as far back as 1975.
Academic Search Premier and MasterFile Premier provide full text for over 6200 periodicals including full text for more than 3,500 peer-reviewed journals. Coverage spans virtually every area of academic study and offers information dating as far back as 1975.
Business Source Elite
Full-text coverage of scholarly business, management and economics journals. Also includes publications covering topics such as accounting, banking, finance, international business, marketing, sales, etc. Business Source Elite offers full text for nearly 1,000 business publications and more than 10,000 company profiles.
Full-text coverage of scholarly business, management and economics journals. Also includes publications covering topics such as accounting, banking, finance, international business, marketing, sales, etc. Business Source Elite offers full text for nearly 1,000 business publications and more than 10,000 company profiles.
Regional Business News
Regional Business News provides full text coverage for regional business publications. Includes coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
Regional Business News provides full text coverage for regional business publications. Includes coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
Psychology and Behavioral Sciences Collection
Provides coverage of nearly 550 full text journals, covering topics such as emotional and behavioral characteristics, psychiatry & psychology, mental processes, anthropology, and observational and experimental methods.
Provides coverage of nearly 550 full text journals, covering topics such as emotional and behavioral characteristics, psychiatry & psychology, mental processes, anthropology, and observational and experimental methods.
National Newspapers (1985- current)
Local, regional and national news coverage from selected newspapers, including the Los Angeles Times, New York Times, Washington Post, Wall Street Journal, Atlanta Journal-Constitution, Boston Globe, Chicago Tribune, Denver Post, USA Today, Christian Science Monitor.
Local, regional and national news coverage from selected newspapers, including the Los Angeles Times, New York Times, Washington Post, Wall Street Journal, Atlanta Journal-Constitution, Boston Globe, Chicago Tribune, Denver Post, USA Today, Christian Science Monitor.
Newspaper Source Plus
Provides selected full text for many U.S. and international newspapers. The database also contains full text television & radio news transcripts, and selected full text for more than 800 U.S. regional newspapers.
Provides selected full text for many U.S. and international newspapers. The database also contains full text television & radio news transcripts, and selected full text for more than 800 U.S. regional newspapers.
Philosophy and Religion Collection
Covers such topics as epistemology, political philosophy, philosophy of language, moral philosophy and the history of philosophy, world religions, biblical studies, religious history. Includes more than 300 full text journals.
Covers such topics as epistemology, political philosophy, philosophy of language, moral philosophy and the history of philosophy, world religions, biblical studies, religious history. Includes more than 300 full text journals.
JSTOR
Back issues of over 300 scholarly journals in a wide variety of disciplines: African American Studies, African Studies, Anthropology, Archeology, Art and Architecture, Asian Studies, Ecology, Economics, Education, Finance, Geography, History, Language & Literature, Latin American Studies, Mathematics, Music, Middle East Studies, Philosophy, Political Science, Population Studies, Slavic Studies, Sociology and Statistics.
Back issues of over 300 scholarly journals in a wide variety of disciplines: African American Studies, African Studies, Anthropology, Archeology, Art and Architecture, Asian Studies, Ecology, Economics, Education, Finance, Geography, History, Language & Literature, Latin American Studies, Mathematics, Music, Middle East Studies, Philosophy, Political Science, Population Studies, Slavic Studies, Sociology and Statistics.
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